Shaze - Head - Marketing Alliance

We are looking for Head - Marketing Alliance.

- This is marketing alliance with various organisations like restaurants, wine and tea brands, holiday stays, premium brands of cars, homes etc where we access their database and market our products wither through communication, events, experiences, etc

- The person needs to understand lifestyle marketing, needs to be able to connect with a premium brand, understand HNI mindset and devise connection programmes that work for shaze to engage with HNIs

- Can be handling alliances in premium brands, understand HNI mindset and devise connection programmes that work for shaze to engage with HNIs

Purpose:

- Manager, Experiential Marketing & Strategic Alliance will supervise strategic development and implementation of Shaze's experiential marketing initiatives & alliances against key Shaze marketing objectives - increase brand awareness, increase consideration, improve perception and drive dealer traffic.

Major Responsibilities:

- Experiential Marketing Management - Supervise development and implementation of Shaze - experiences ; includes approval of program objectives, thematic direction, overall look & feel, campaign tactics and creative executions.

- Strategic Alliances Management - supervise development and implementation of Shaze alliances (including sponsorships, entertainment marketing, and integrated media partner programs); research, review and evaluate opportunities for Shaze to reach consumers through new, creative channels.

- Communication - effectively communicate and interact with executive team, fellow employees, regional management, national dealer body, the consumer public and, occasionally, the media; ensure timely distribution of Executive Communications and Executive Recaps.

- Partner Management - manage multiple agencies and vendors; define roles & responsibilities, provide strategic direction.