Shaze - Head - CRM & Loyalty

Job Overview

This person must constantly understand the consumer needs and issues and formulate viable consumer relations solutions and guide the implementation of those solutions in the CRM department and collaborating departments.

S/He is also tasked with delivering and overseeing highly integrated consumer marketing communication campaigns that are focused on increasing the revenue per active consumer, increasing multi-channel transactional visits, and the reduction of churn of valuable consumers.

S/He should be able to cooperate and form alliance relationships to generate new customers

Responsibilities:

CRM & Loyalty

- Develop and implement strategies that grow the customer base and drive sale & traffic, leveraging CRM, Loyalty, and Credit programs.

- Lead and manage the development of annual and seasonal plans that support the successful achievement of program and business goals.

- Create and manage the customer contact strategy, executing timely and accurate deliveries of marketing strategies to achieve business goals.

- Establish and implement best practices for database marketing processes, measurement, evaluation, data capture, maintenance and customer/prospect list selection; tracks and communicates program results.

- Manages interactions with cross-channel partners related to CRM, loyalty, and credit (material fulfilment, performance metrics, training, integration, etc.).

- Develop executive summaries and recommendations of direct marketing programs

- Dynamic content and personalization

- Can make Loyalty program budgets