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22/07 Neha Parulekar
Assistant Manager at CaratLane Trading Pvt Ltd

Views:597 Applications:188 Rec. Actions:Recruiter Actions:86

Shaya by CaratLane - Senior Manager - Marketing (6-8 yrs)

Mumbai Job Code: 1129695

We are looking for a seasoned Marketer with a strong Growth Mindset to lead key marketing functions @Shaya.

Key Responsibilities:

Campaign Planning and Execution, Media Planning and Optimisation (co-owned), Consumer Insights, Content Marketing and PR... it's a start-up so this will also evolve with time.

Here's our checklist for an ideal candidate:

As a Functional Expert...

- An MBA with a specialisation in Marketing is ideal, but not a must.

- You have had a holistic marketing experience in a mid to high scale digital-first omnichannel business.

- You have a strong history of managing and retaining a high performing team.

- You can sell really well. You write effective briefs/concepts that inspire, address consumer pain points, and solve their problems.

As a Customer...

- You love and wear jewellery (a lot). Because we believe that our best work comes out when we have an inherent interest and understanding of the product that we are trying to sell.

As a Person...

- You are extremely customer-centric. You like talking to them and getting actionable insights from hearing what they have to say. Most importantly, you want to make them happy! (always).

- You are result-oriented and restless. You measure the impact of every activity and constantly think of ways to improve performance.

- You connect the dots effectively. You've been using that skill to understand why certain things do well / don't do well, and correlate that to impactful audience/content/ image-led insights.

- You make things happen! Since you will plan and drive Shaya's marketing calendar, your role involves working closely and syncing with cross-functional teams across Shaya and CaratLane. (Deadlines are sacrosanct but not entirely in your control, and yet you own them. Got it?)

-Most importantly, you connect with Shaya and what she stands for.

Office Location: CaratLane, Ackruti Star, MIDC Andheri East, Mumbai (This isn't a work from home role)

Reports to: Business Head, Shaya

To apply, tell us what makes you the right person for this role.

-Email id:

-Use #HireMeShayaMarketing in your subject line.

-Attach your resume and relevant work samples.

About Shaya by CaratLane:

Our Origin

- It all started with our CaratLane community, many of whom were also into silver jewellery but couldn't always find what they love.

- They told us that the designs available in the local market were often too generic. Plus, they were never sure of the authenticity of their purchases.

We wanted to change that!'

- On 24th September 2018, our website went live with 220 designs across 4 unique themes. The response has been phenomenal.

Our Muse :

- At Shaya, we love telling stories that celebrate and inspire women.

Our Signature Style

- We make art wearable. Indian motifs, patterns and forms inspire us a lot. We like to add our own twist to what's been done before.

Our Team :

- We're a small team ( a start-up incubated within CaratLane). We hustle, we negotiate hard, and we all get our hands dirty and work within a lot of constraints (particularly with respect to budget and time). Most importantly, we strongly relate to and love Shaya. That's what binds us together as a team.

To know more about Shaya, visit or

Women-friendly workplace:

Maternity and Paternity Benefits

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