Marketing Manager - Shaya by CaratLane We are looking for a fellow #jewellerylover + #aesthete #storyteller #designthinker #bibliophile #neurosciencenerd #consumerobsessed marketing manager to lead Brand Marketing at Shaya. Does that sound like you? Read on. As a Marketing Manager, your biggest job is to ensure that jewellery lovers all over India know, love, and wear Shaya. - You will work closely with the Shaya design team to develop design stories that resonate with and inspire the Shaya woman. - You will also stay connected with the Shaya community and constantly think of new ways to elevate their experience with the brand. - You will work with the Growth Marketing Manager in defining and identifying the right target audience, setting communication objectives, and defining the mediums. - You will maximise the effectiveness of communication across all touch points. - You will plan and drive Shaya's marketing calendar. - Functional responsibilities will span all aspects of Content and Social Media Marketing, PR & Influencer Marketing, and Community Management. Here's our checklist for an ideal candidate: As a Functional Expert... - An MBA with specialisation in Marketing is ideal, but not a must. - You have had a holistic marketing experience in a mid to high scale digital-first omnichannel business. - You have a strong history of managing and retaining a high-performing team. - You can sell really well. You write effective briefs/concepts that inspire, address consumer pain points, and solve their problems. As a Customer : - You love and wear jewelry (a lot). Because we believe that our best work comes out when we have an inherent interest and understanding of the product that we are trying to sell. As a Person: - You are extremely customer-centric. You like talking to them and getting actionable insights from hearing what they have to say. Most importantly, you want to make them happy! (always). - You are result-oriented and restless. You measure the impact of every activity and constantly think of ways to improve performance. - You connect the dots effectively. You've been using that skill to understand why certain things do well / don't do well, and correlate that to impactful audience/content/ image-led insights. - You make things happen! Since you will plan and drive Shaya's marketing calendar, your role involves working closely and syncing with cross-functional teams across Shaya and CaratLane. (Deadlines are sacrosanct but not entirely in your control, and yet you own them. Got it?) - Most importantly, you connect with Shaya and what she stands for. Office Location: CaratLane, Ackruti Star, MIDC Andheri East, Mumbai (This isn't a work-from-home role). To apply, please answer the following questions and send them to hiremeshaya@caratlane.com. Use #HireMeShayaMarketing in your subject line. Attach your resume, and relevant work samples/ links and share details of your Instagram handle. We'd love to see your body of work (personal projects too, work). What are your favourite books and why? What is your favourite type of bias? Your favourite pop culture moment? Your favourite brand, why? What are you passionate about right now? What are the good and not-so-good things about working with you? What makes you and Shaya click? Send us a few meme ideas. About Shaya by CaratLane: Our Origin It all started with our CaratLane community, many of whom were also into silver jewellery but couldn't always find what they love. They told us that the designs available in the local market were often too generic. Plus, they were never sure of the authenticity of their purchases. We wanted to change that! Our Muse At Shaya, we love telling stories that celebrate and inspire women. Our Signature Style We make art wearable. Indian motifs, patterns, and forms inspire us a lot. We like to add our own twist to what's been done before. Our Team We're a small team ( a start-up incubated within CaratLane). We hustle, we negotiate hard, and we all get our hands dirty and work within a lot of constraints (particularly with respect to budget and time). Most importantly, we strongly relate to and love Shaya. That's what binds us together as a team. To know more about Shaya, visit heyshaya.com

Mumbai

Shaya by CaratLane - Manager - Brand Marketing 

Shaya by CaratLane - Manager - Brand Marketing  ,Job Description for Shaya by CaratLane - Manager - Brand Marketing  in Shaya by CaratLane in  Mumbai for (5-8) years of experience. Apply Now!

Job Description for Shaya by CaratLane - Manager - Brand Marketing  in Shaya by CaratLane in  Mumbai for (5-8) years of experience. Apply Now!