Brand Manager / Sr. Brand Manager - Shaya by CaratLane Hey there! We are looking for a fellow #jewellerylover + #aesthete #storyteller #designthinker #billiophile #consumerobsessed marketing manager to lead Brand Marketing at Shaya. Does that sound like you? Read on. As a Brand Manager, your biggest job is to ensure that jewelry lovers all over India know, love and wear Shaya. - You will work closely with the Shaya design team to develop design stories that resonate with and inspire the Shaya woman. - You will also stay connected with the Shaya community and constantly think of new ways to elevate their experience with the brand. - You will work with the Marketing Manager in identifying the right target audience, setting communication objectives and defining the mediums across touch points. - You will write effective campaign briefs / conceptualise and execute campaigns with our in-house team. Functional responsibilities will span across all aspects of Content and Social Media Marketing, PR, Community Management... Here's our checklist for an ideal candidate: As a Functional Expert... - An MBA with a specialisation in Marketing is ideal, but not a must. - You have had a holistic marketing experience in a mid to high scale digital-first omnichannel business. - You have a strong history of managing and retaining a high performing team. - You can sell really well. You write effective briefs/concepts that inspire, address consumer pain points, and solve their problems. As a Customer... - You love and wear jewelry (a lot). Because we believe that our best work comes out when we have an inherent interest and understanding of the product that we are trying to sell. As a Person... - You are extremely customer-centric. You like talking to them and getting actionable insights from hearing what they have to say. Most importantly, you want to make them happy! (always). - You are result-oriented and restless. You measure the impact of every activity and constantly think of ways to improve performance. - You connect the dots effectively. You've been using that skill to understand why certain things do well / don't do well, and correlate that to impactful audience/content/ image-led insights. - You make things happen! Since you will plan and drive Shaya's marketing calendar, your role involves working closely and syncing with cross-functional teams across Shaya and CaratLane. (Deadlines are sacrosanct but not entirely in your control, and yet you own them. Got it?) - Most importantly, you connect with Shaya and what she stands for. Office Location: CaratLane, Ackruti Star, MIDC Andheri East, Mumbai (This isn't a work from home role) Reports to: Business Head, Shaya To apply, tell us what makes you the right person for this role. - Use #HireMeShayaMarketing in your subject line. - Attach your resume, and relevant work samples/ links and share details of your Instagram handle. About Shaya by CaratLane: Our Origin It all started with our CaratLane community, many of whom were also into silver jewellery but couldn't always find what they love. They told us that the designs available in the local market were often too generic. Plus, they were never sure of the authenticity of their purchases. We wanted to change that!' On 24th September 2018, our website HeyShaya.com went live with 220 designs across 4 unique themes. The response has been phenomenal. Our Muse At Shaya, we love telling stories that celebrate and inspire women. Our Signature Style We make art wearable. Indian motifs, patterns and forms inspire us a lot. We like to add our own twist to what's been done before. Our Team We're a small team ( a start-up incubated within CaratLane). We hustle, we negotiate hard, and we all get our hands dirty and work within a lot of constraints (particularly with respect to budget and time). Most importantly, we strongly relate to and love Shaya. That's what binds us together as a team. To know more about Shaya, visit heyshaya.com

Mumbai

Shaya by CaratLane - Brand Manager/Senior Brand Manager 

Shaya by CaratLane - Brand Manager/Senior Brand Manager  ,Job Description for Shaya by CaratLane - Brand Manager/Senior Brand Manager  in Shaya by CaratLane in  Mumbai for (5-6) years of experience. Apply Now!

Job Description for Shaya by CaratLane - Brand Manager/Senior Brand Manager  in Shaya by CaratLane in  Mumbai for (5-6) years of experience. Apply Now!