Overview - What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time. Role : - You will be primarily responsible for looking after top-of-funnel business growth & brand development in the core India and International markets. - The role requires someone with the ability to think outside-in, keeping the consumer and the market context at the heart of all decision making. - Must have the instinct, ability and judgement to take good creative work and make it memorable and effective. The most valuable traits we are looking for in this role are : Ownership : - You will be the sole owner for brand and performance metrics in your markets and will be expected to demonstrate an owner's mindset Creativity : - You will need to think laterally and deeply to come up with solutions that create marketing benchmarks Frugality : - Low cost/effort - high impact orientation Velocity : - You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment Strategy & business orientation : - Ability to think through market dynamics, market shares, SOV, TOMA, Rule of 3, Network effects, brand architectures, and various other drivers of business. High comfort with data and analytic/graphing tools What will you own? - Customer Acquisition Metrics - Market Share Metrics - All first level customer touchpoints for relevant markets - Brand metrics such as Consideration & Salience - Communication Strategy & Media Planning for your markets What you should have - 4-5 years of experience in brand/product/category/marketing management in scaled up Consumer Tech / FMCG companies - at least 2 yrs in tech - MBA from Top tier school - Experience in dealing with Creative & Media Agencies to execute new campaigns - Understanding of and familiarity with performance marketing

Mumbai

Shaadi.com - Senior Brand Manager 

Shaadi.com - Senior Brand Manager  ,Job Description for Shaadi.com - Senior Brand Manager  in People Interactive in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Shaadi.com - Senior Brand Manager  in People Interactive in  Mumbai for (4-8) years of experience. Apply Now!