Shaadi.com - Manager/Senior Manager - Brand/Marketing

Title: Marketing - Brand Manager/ Sr. Manager

Role:

The Marketing Manager will be responsible for expanding Shaadi.com mindshare and relevance within key business segments and delivering transformational growth to the Shaadi.com business. This includes understanding unique segment needs, refining the product experience, developing and executing communication plans to reach the target segment, and working closely with internal business teams across departments to deliver business results.

Responsibilities:

- Developing a deep understanding of Shaadi.com consumer segments across the globe, communities and various Shaadi.com services, to be able to uniquely represent and address each segment.

- Developing a deep understating of competition and their strategy in key market segments.

- Implementing marketing transformations across key business processes / practices to drive business growth and consumer satisfaction.

- Driving strategic relationships with marketing partners to deliver breakthrough visibility & member benefits based on a unique business proposition

- Working with teams across the company on communication, acquisition, experience, activation and service to deliver a world class experience.

- Developing media plans for national as well as international markets with the objective of improving business metrics.

Requirements:

1. 4-8 years work experience (with minimum of 2 yrs in consumer oriented marketing)

2. Basic understanding how consumer focussed internet businesses work

3. Ability to analyse and interpret business metrics

4. Excellent written and verbal communication skills

5. Education qualifications: MBA from reputed institute

6. Proven ability to influence cross-functional teams

Good to have:

Experience working in an Internet company

Company Profile

About Shaadi.com :

Shaadi.com, one of India's best known brands and the world's largest matrimonial service was founded with a simple objective - to help people find happiness. The company pioneered online matrimonial in 1996 and continues to lead the exciting matrimony category after more than a decade. By redefining the way Indian brides and grooms meet for marriage, Shaadi.com has created a world-renowned service that has touched over 30 million people

Interested candidates can revert back with your updates resumes or can get in touch on - 9167797068.