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09/04 Gautam Gupta
Client Partner - Telecom & Services at Grassik Consultants Pvt. Ltd.

Views:371 Applications:96 Rec. Actions:Recruiter Actions:15

SEO & Web Lead - eCommerce (8-15 yrs)

Bangalore Job Code: 912352

SEO & Web Lead

Responsibilities :

- Building and scaling a truly world-class organic growth marketing team and capability alongside top leadership of Apna.

- Develop optimization strategies that increase the company's search engine results rankings, CTR and ultimately organic downloads.

- Research and prioritize SEO keywords to leverage to drive KPIs.

- Set measurable goals that demonstrate improvement in organic growth, on-page, off-page SEO.

- Monitor, and report performance metrics to leadership to understand SEO strategy performance.

- Collaborate with others within the marketing department to manage SEO strategy.

- Drive Web product development to increase conversion on the landing page by coordinating with PMs, engineering teams.

- Write or guide content writers to create compelling and high-quality website content, including blog posts and page descriptions.

- Update content and source top quality backlinks for maximum optimization and search engine rankings

Qualifications :

- Four to five years of experience in successfully developing and executing SEO campaigns.

- Understanding of search engine algorithms and ranking methods.

- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.

- Knowledge of keyword research and data mining tools

- Able to complete competitive analysis of other companies within the industry.

- Excellent written and verbal communication skills (email, phone, etc.)

- Comfortable analyzing high volumes of data on a daily basis.

- Familiarity with WordPress or other content management systems

- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.

Women-friendly workplace:

Maternity and Paternity Benefits

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