- Define SEO/SEM requirements and recommend site enhancements that maximize website conversations and increase rank of natural search result listing.
- Develop and execute successful SEO strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
- Minimum 3-7 years of experience in SEO , SEM social media marketing space handling brands / new age products on online and offline businesses.
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
Education: Graduate preferred B.TECH ,having strong experience in SEO and App optimization
Preferred Industry - PetCare business , E commerce
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