SEO Head - Retail

Role: SEO Head

from 7 to 12 year(s) of Experience

Location: Mumbai

Job Description

Key Responsibilities (Job Profile/KPI's)

- SEO optimisation for the brand and market places

- Intelligence for content

- Increase in organic business

- Expertise in all technical knowledge

- Competitive analysis and benchmarking

Mandatory Experience/Skills

- SEO manager in performance digital agencies or in marketing divisions of brands

- 6 years

Reporting to: Head Data

We are seeking a talented, motivated and experienced SEO Head to continue to support the growth of the business. You will be joining a passionate team who work together across different departments to contribute to the success of the business. You will have the opportunity to apply your expertise to a fast-paced website in the retail industry, marketing a variety of products and ensure that our customers have the best online customer experience available.

Role and Responsibilities

- Be in control of the on-page, off-page and technical strategy for the website

- Discover organic opportunities and develop long-term and sustainable plans and processes to support organic growth

- Work in conjunction our third-party agencies/partners

- Assist the content team in their efforts to successfully rank products and content

- Monitor the performance of the on-page campaign

Skills & Personal Attributes:

- You will have an appetite to contribute to the success of the business.

- Expert understanding of SEO and its commercial impact no our business

- Be proactive in the SEO community

- Experience in creation of online content for an established consumer brand.

- Excellent written and spoken skills with the ability to confidently communicate strategy plans to key members of the business and stakeholders.

- Experience working with SEO in an ecommerce environment.

- Experience working in a fast paced and highly competitive and regulated industry.

- Good understanding of how SEO affects the wide digital marketing strategy.

- Solid understanding of online copywriting and how it impacts on search engine optimisation.

- Experience using digital tracking tools and providing insights, performance data and analysis back to the business.

- Proven experience in successful SEO campaigns

- Degree qualified in a relatable subject (preferred)

- Good HTML and CSS knowledge beneficial

- Good working knowledge of Google Analytics, Google Search Console, SEM Rush etc