19/01 Priyanka
Owner at Bridge Partners HR

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Senior Specialist - Marketing Analytics - BFSI (8-15 yrs)

Delhi/NCR Job Code: 297061

Minimum exp - 8 to 12 years

Qualifications: Master's in Economics/Business/Marketing Science/Econometrics


- Atleast 8-10 years overall experience preferably in Financial Service industry.

- Atleast 3-4 years experience in sales and marketing role with focus on customer segmentation and targeting, campaign management with cross-sell/up-sell targets

- 3+ years of hands on experience in - Statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

- Should be able to run analytics applications such as SPSS, SAS, R and interpret statistical results

- Preferable if data mining experience is in area of customer value management / marketing and has worked on designing cross-sell campaigns

- Preferable if experience in analyzing and interpreting market survey results

The role will involve:

This will involve:

- Engaging with the business heads to understand the company's sales and marketing context

- Identifying opportunities where business growth and profitability can be driven through deeper understanding of customer behaviour and sales drivers

- Designing solutions and developing insights through analytics

- Interpretation of results and segment analysis

- Engaging with sales and marketing colleagues to review, challenge and refine the results to achieve actionable output

Specifically responsibilities will include:

Identifying Opportunities (25-30%)

- Works with channel heads and other marketing sponsors to identify opportunities for enhancing sales and profitability or to address specific problems

- Proposes solutions to solve strategic, tactical, structured, and unstructured business problems, e.g. growing trades, optimizing marketing-mix, marketing ROI, general measurement methodologies

Developing, directing and delivering solutions (40-50%)

- Works independently on complex statistical analysis such as response and look-alike modelling, long-term value modelling, sub segmentation, marketing optimization, experimental design, complex campaign analysis, and strategic analysis

- Communicates with channel heads and sponsors on solution recommendations

- Full lifecycle management of analytics engagements

- Works with tech groups to identify and resolve any data, environment, or implementation issues

Coaching, guidance, and mentoring (15-20%)

- Provides mentoring, coaching, and consulting advice and guidance to staff, e.g. analytic methodologies, data recommendations

- Provides consulting advice and guidance to other staff and sponsors, e.g. measurement methodologies, campaign design, usage of analytics for campaign targeting

Developing/evaluating tools, methodologies or infrastructure: (5-10%)

- Evaluates/develops, tools, methodologies or infrastructure to support long-term business problems and take the group to the next level, e.g. modelling software, modelling methodologies, data and system requirements, scoring process, optimization environment

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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