Senior SEO Manager

Role Responsibilities

- Develop and implement comprehensive SEO strategies tailored to client needs.

- Conduct keyword research to identify trending and high-value keywords.

- Optimize website content for improved search engine rankings.

- Oversee technical SEO audits and resolve identified issues.

- Monitor and analyze performance metrics using analytics tools.

- Create and manage link-building campaigns to enhance domain authority.

- Lead a team of SEO specialists and coordinate projects effectively.

- Stay updated with the latest SEO trends and algorithm changes.

- Develop and present SEO reports to clients, providing actionable insights.

- Collaborate with content teams to ensure content aligns with SEO strategy.

- Implement on-page and off-page SEO tactics to maximize reach.

- Conduct competitor analysis to identify gaps and opportunities.

- Train and mentor junior SEO staff on best practices.

- Work closely with web developers to implement technical changes.

- Assist in budget management for SEO campaigns.

Qualifications

- Bachelor's or master's degree in Marketing, Communications, or a related field.

- Minimum 5 years of SEO experience, preferably at a marketing agency.

- Proven track record of successful SEO campaigns.

- Strong understanding of search engine algorithms and ranking methods.

- Experience with SEO tools like Google Analytics, SEMrush, Moz, etc.

- Excellent analytical and problem-solving skills.

- Strong project management capabilities.

- Ability to work collaboratively in a fast-paced environment.

- Strong communication skills, both verbal and written.

- Strategic thinking and creativity in solving challenges.

- Hands-on experience with HTML, CSS, and website optimization.

- Experience in local SEO techniques and strategies.

- Knowledge of PPC and inbound marketing is a plus.

- Ability to train and develop team members.

- Familiarity with content management systems.

- Certification in SEO or digital marketing is preferred