Senior Role - Product Management - Personal Loan - Bank

- The primary role is to have close coordination with Central Marketing team to have dedicated marketing push for PL & BL.

- Closely working with telecalling and Sales Channels for increase PL & BL Product cross sell

- Monitor and Manage Customers via Customer life Cycle Management framework for PL

- Understanding Consumer behavior and converting insights into analytical and Pricing based campaign

- Conceptualizing and executing campaign with the objective to drive penetration.

- Conducting surveys & research to identify opportunities for product

- Campaign Management & Conversion on Database

- End to end Campaign Review along with Marketing

- Creating granular segments with product centric approach

- Closely working with telecalling and Sales Channels for increase PL & BL Product cross sell

- Database Management & Conversion