Senior Role - Marketing Effectiveness - Consulting Firm

Industry - Consulting

Category - Sales & Marketing

Skills - Marketing effectiveness, Marketing Campaigns, Marketing Analytics

Job Type - Permanent

 Description - Assisting the Marketing team in monitoring, measuring and optimising the effectiveness of the undertaken marketing campaigns for different kinds.

Client Details : 

Our client is a strategic advisory delivery entity of a global consulting firm and engages with partner members to provide business services on Management Consulting, Risk Consulting and Deal Advisory.

Job Description: 

Service Level Expert:

- Build new & maintain existing marketing attribution models to continually identify business needs & drivers to inform strategic decision making and campaign planning & budgeting

- Own the completion and delivery of econometric modelling on time and in line with agreed objectives, providing results, key trends, impact & attribution outputs, and help predict future performance

- Ensure we create actionable analysis and communicate this effectively to ensure marketing teams leverage insight to improve and optimize our campaigns

- Should be able to drive analysis around the assigned Marketing Effectiveness KPIs

Quality Assurance:

- Ensure consistency and quality of reporting support provided. As a Lead able to review the deliverables and ensure high quality and increase the scope of work with the help of Innovation and customized client solutions.

Profile : 

- Bachelor or Master degree in statistics, mathematics, business/economics or related field

- 10+ years of Business experience in a similar role for a large multinational company (Experience in a professional services firm would be an advantage)

- Development of marketing related analytics and statistical models preferred

- Knowledge of E-views, R, or other statistical software packages will be advantageous

- Proficient in Microsoft Office (especially MS Excel and MS PowerPoint & Power Bi)

- Well-developed written and spoken communication skills and good manner to present results

- Analytical and critical thinking

Job Offer : 

- Work with a high performing marketing team to develop and strategize marketing campaigns