Key responsibilities: - Elevate the company's brand identity through the creation of world-class thought leadership content and market messaging. - Support the company's growth initiatives by orchestrating complex, multi-channel demand generation programs, including product positioning, creative development, and campaign execution. - Own the production of marketing qualified leads for handoff to our business development team. - Drive the firms digital activities, including social media, paid advertising, and website content. - Work with our external public relations consultants to amplify awareness thorough key trade and national media outlets. - Using in-house and outsourced resources, develop premium marketing collateral, including presentation decks, data sheets, buyer personas, and campaign plans. - Plan and track the departments integrated marketing calendar capturing all activities across the team. - Continually optimize the company's corporate website with content and landing pages that deliver relevant information to prospects and customers. - Oversee the development of our prospect database and marketing technology stack. - Provide regular reporting of team results and make recommendations for continued improvement and growth. Qualifications: - 8+ years of progressive marketing leadership at an established B2B SaaS firm and demonstrated ability to manage and grow a team of marketing professionals - Bachelors degree in marketing, business, communications, or related field. MBA or other post-graduate degree preferred - Superlative command of business writing and ability to own the production of outstanding marketing content - High level of attention to detail and experience managing multiple projects to successful completion simultaneously - Highly knowledgeable about marketing automation tools and digital strategies for driving lead generation - Comfortable working in a high-growth environment with competing priorities among a globally dispersed team - Extensive experience selecting and managing outside consultants and vendors to augment internal marketing team - Understanding of United States public sector and capital program markets highly preferred

Bangalore

Senior Program Manager - Marketing - B2B SaaS Firm 

Senior Program Manager - Marketing - B2B SaaS Firm  ,Job Description for Senior Program Manager - Marketing - B2B SaaS Firm  in Gateway Search in  Bangalore for (8-13) years of experience. Apply Now!

Job Description for Senior Program Manager - Marketing - B2B SaaS Firm  in Gateway Search in  Bangalore for (8-13) years of experience. Apply Now!