Key Responsibilities:

- Strategic

- Lead extensive market research to identify new growth opportunities through structured analysis, market trends, competitor benchmarking, quantitative and qualitative feedback.

- Build a strong GTM strategy to help the product reach its target audience at scale to deliver growth at optimum costs based on local market and data insights.

- Strategize, plan and execute best-in-class marketing campaigns across channels

- Execute strategies with the right prioritisation of initiatives to deliver the highest returns on marketing spends

- Manage and own product marketing budgets and business results

- Drive user growth- acquisition as well as retention for the product Analytical

- Analyze user funnels and optimize them for maximum conversion

- Continuously track and measure campaign performance and come up with actionable insights

- Collaborative

- Be a self starter team player who can lead, coordinate and drive successful alignment across wide cross-functional teams, including business, comms, performance marketing, design, product, and sales in India and in US to implement strategies

- Build frameworks and process to structure conversations, create & socialize activation initiatives, and drive alignment at each level of the company, from peers to senior leadership

Must-Have Mindsets and Skillsets:

- Excellent verbal and written communication skills

- The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential

- Detail-oriented: Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs

- Tolerance for ambiguity: which translates to a 'get-it-done rather than wait-for-perfection' approach

- A business-oriented creative: Driving business outcomes through creative initiatives

- Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions

- Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default

- Obsession with process excellence: Being independent and detailed with all inputs and outputs

- Caring and inspirational teammate: which translates to bringing the best out of every colleagues, always

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