About our Client Company and Mission
40+ team technology startup based out of Bangalore and Dubai.
Mission:
- Enable millennial friendly experiences for the digital generation.
- So that businesses can attract and retain more customers and consumers can have an easier life.
- Disruptors like Uber have made millennial consumers convenience obsessed! So they now expect the same easy, instant and personalized experiences from every business they associate with.
- Sadly most businesses do not keep up this desire and provide bygone era customer experiences; thereby making their brand irrelevant to digitally empowered customers.
- Our Digital Experience platform helps these consumer businesses turn their CX millennial friendly and
Our Offering:
- Deliver those experiences over new age platforms that millennials use.
- This helps them stay relevant and gives millennials a reason to come onboard and stick around.
- We are looking to hire dynamic and passionate Sr. Product Marketing Manager
KRA: Brand Storytelling, Demand generation, Digital marketing management, Lead Generation
Experience: 8 - 9yrs
- This position is based out of Bangalore office (Madiwala).
- Product marketing at our client company is a broad role. We need well rounded individuals who can take the product vision, craft a compelling story, promote over the digital platform and create demand/leads for the product.
What will you be doing?
- Owning all product positioning and messaging development on our website and marketing programs that resonate with our audiences
- Building deep expertise in our target markets, competitive landscape, and buyer insights through market research and direct interactions with users
- Research the market to identify new industry segments and use that understanding to create differentiated positioning.
- Develop a deep understanding of the buyer persona to develop solutions oriented positioning and messaging that differentiates the company
- Collaborating with Product, Sales, and Marketing team to plan and execute the promotion and education around new products, packages, and solutions to drive revenue and customer engagement
- Managing content strategy and calendar to support demand generation, sales and customer teams, and thought leadership content needs
- Craft engaging and high quality marketing collateral using every medium: videos, keynotes, write-ups, and the almighty PowerPoint.
What skills and experience do you need?
- 8+ years experience in B2B SaaS product marketing & brand management
- Prior marketing in the US market is mandatory (need not have been onsite but should have marketing experience in the US)
- 4+ years of people management experience with passion for developing talent to develop a crack marketing team going forward
- Outstanding written and verbal communication skills and storytelling ability
- Proven track record to build cross-functional partnerships with Product and Sales
- Exceptional organizational skills to effectively manage multiple projects with tight deadlines
- Strong critical and analytical thinking skills
- Be Scrappy. You'll need the ability to successfully drive projects in a startup environment (with minimal guidance, limited resources)
FAQs
- What are the non-negotiables?
- Selling SaaS to B2B customers in USA
- Strong story telling skills
- Strong understanding of usage of digital platform for content marketing, demand generation& customer acquisition
- What is the KRA & what kind of support will the individual get?
- Candidate will be responsible for strategy, market intelligence, product positioning, marketing communication, demand generation. Leadership team will help in strategy discussions and product positioning.
- What is the metric on which the individuals deliverable will be measured?
- Number of Marketing Qualified Leads generated Quality of leads & conversions
- Brand & product visibility on key digital platforms and forums
- Self driving individual
- What geographies we are serving?
- India / Dubai / USA
What mindset are we looking for?
- Self driven
- Eagerness to take responsibility
- No-excuses nature. (In a startup environment, should deliver with limited resources)
- Fearless communicator
- Notice Period
- Within 15 days
About our Company and Mission - 40+ team technology startup based out of Bangalore and Dubai.
Mission:
- Enable millennial friendly experiences for the digital generation.
- So that businesses can attract and retain more customers and consumers can have an easier life.
- Disruptors like Uber have made millennial consumers convenience obsessed! So they now expect the same easy, instant and personalized experiences from every business they associate with.
- Sadly most businesses do not keep up this desire and provide bygone era customer experiences; thereby making their brand irrelevant to digitally empowered customers.
- Our Digital Experience platform helps these consumer businesses turn their CX millennial friendly and
Our Offering:
- Deliver those experiences over new age platforms that millennials use.
- This helps them stay relevant and gives millennials a reason to come onboard and stick around.
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