Senior Product Marketing Manager - SaaS

About our Client Company and Mission

40+ team technology startup based out of Bangalore and Dubai.

Mission:

- Enable millennial friendly experiences for the digital generation.

- So that businesses can attract and retain more customers and consumers can have an easier life.

- Disruptors like Uber have made millennial consumers convenience obsessed! So they now expect the same easy, instant and personalized experiences from every business they associate with.

- Sadly most businesses do not keep up this desire and provide bygone era customer experiences; thereby making their brand irrelevant to digitally empowered customers.

- Our Digital Experience platform helps these consumer businesses turn their CX millennial friendly and

Our Offering:

- Deliver those experiences over new age platforms that millennials use.

- This helps them stay relevant and gives millennials a reason to come onboard and stick around.

- We are looking to hire dynamic and passionate Sr. Product Marketing Manager

KRA: Brand Storytelling, Demand generation, Digital marketing management, Lead Generation

Experience: 8 - 9yrs

- This position is based out of Bangalore office (Madiwala).

- Product marketing at our client company is a broad role. We need well rounded individuals who can take the product vision, craft a compelling story, promote over the digital platform and create demand/leads for the product.

What will you be doing?

- Owning all product positioning and messaging development on our website and marketing programs that resonate with our audiences

- Building deep expertise in our target markets, competitive landscape, and buyer insights through market research and direct interactions with users

- Research the market to identify new industry segments and use that understanding to create differentiated positioning.

- Develop a deep understanding of the buyer persona to develop solutions oriented positioning and messaging that differentiates the company

- Collaborating with Product, Sales, and Marketing team to plan and execute the promotion and education around new products, packages, and solutions to drive revenue and customer engagement

- Managing content strategy and calendar to support demand generation, sales and customer teams, and thought leadership content needs

- Craft engaging and high quality marketing collateral using every medium: videos, keynotes, write-ups, and the almighty PowerPoint.

What skills and experience do you need?

- 8+ years experience in B2B SaaS product marketing & brand management

- Prior marketing in the US market is mandatory (need not have been onsite but should have marketing experience in the US)

- 4+ years of people management experience with passion for developing talent to develop a crack marketing team going forward

- Outstanding written and verbal communication skills and storytelling ability

- Proven track record to build cross-functional partnerships with Product and Sales

- Exceptional organizational skills to effectively manage multiple projects with tight deadlines

- Strong critical and analytical thinking skills

- Be Scrappy. You'll need the ability to successfully drive projects in a startup environment (with minimal guidance, limited resources)

FAQs

- What are the non-negotiables?

- Selling SaaS to B2B customers in USA

- Strong story telling skills

- Strong understanding of usage of digital platform for content marketing, demand generation& customer acquisition

- What is the KRA & what kind of support will the individual get?

- Candidate will be responsible for strategy, market intelligence, product positioning, marketing communication, demand generation. Leadership team will help in strategy discussions and product positioning.

- What is the metric on which the individuals deliverable will be measured?

- Number of Marketing Qualified Leads generated Quality of leads & conversions

- Brand & product visibility on key digital platforms and forums

- Self driving individual

- What geographies we are serving?

- India / Dubai / USA

What mindset are we looking for?

- Self driven

- Eagerness to take responsibility

- No-excuses nature. (In a startup environment, should deliver with limited resources)

- Fearless communicator

- Notice Period

- Within 15 days

About our Company and Mission - 40+ team technology startup based out of Bangalore and Dubai.

Mission:

- Enable millennial friendly experiences for the digital generation.

- So that businesses can attract and retain more customers and consumers can have an easier life.

- Disruptors like Uber have made millennial consumers convenience obsessed! So they now expect the same easy, instant and personalized experiences from every business they associate with.

- Sadly most businesses do not keep up this desire and provide bygone era customer experiences; thereby making their brand irrelevant to digitally empowered customers.

- Our Digital Experience platform helps these consumer businesses turn their CX millennial friendly and

Our Offering:

- Deliver those experiences over new age platforms that millennials use.

- This helps them stay relevant and gives millennials a reason to come onboard and stick around.