- Drive the GTM strategy for a high potential new platform product.
- Understand new markets, customer personas, products, and competition and deliver actionable intelligence to the product, sales, and other departments to maintain our competitive edge
- Work cross-functionally with both the sales and product teams to create product marketing content that clearly and effectively communicates unique capabilities of our platform in customer language
- Engage with partners, sales team, and influencers to drive awareness and product demand.
- As a lead, product marketer, build your own team for content and performance marketing.
- Create and execute high quality, high performing campaigns, assets, and activities that generate sales and builds market share
- Own Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption, and retention
- Measure the results/metrics of marketing activities to enable data-driven decisions on future marketing campaigns
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