Designation: Sr. Product Marketing Manager KRA: Brand Storytelling, Demand generation, Digital marketing management, Lead Generation Experience: 8 - 12 yrs We need well rounded individuals who can take the product vision, craft a compelling story, promote over the digital platform and create demand/leads for the product. What will you be doing? - Owning all product positioning and messaging development on our website and marketing programs that resonate with our audiences - Building deep expertise in our target markets, competitive landscape, and buyer insights through market research and direct interactions with users - Research the market to identify new industry segments and use that understanding to create differentiated positioning. - Develop a deep understanding of the buyer persona to develop solutions oriented positioning. - Collaborating with Product, Sales, and Marketing team to plan and execute the promotion and education around new products, packages, and solutions to drive revenue and customer engagement - Managing content strategy and calendar to support demand generation, sales and customer teams, and thought leadership content needs - Craft engaging and high quality marketing collateral using every medium: videos, keynotes, write-ups, and the almighty PowerPoint. What skills and experience do you need? - 8+ years experience in B2B SaaS product marketing &amp; brand management - Prior marketing in the US market is mandatory - 4+ years of people management experience with passion for developing talent to develop a crack marketing team going forward - Outstanding written and verbal communication skills and storytelling ability - Proven track record to build cross-functional partnerships with Product and Sales - Exceptional organizational skills to effectively manage multiple projects with tight deadlines - Strong critical and analytical thinking skills - Be Scrappy. You- ll need the ability to successfully drive projects in a startup environment (with minimal guidance, limited resources)

Bangalore

Senior Product Marketing Manager 

Senior Product Marketing Manager  ,Job Description for Senior Product Marketing Manager  in PatronageHR Solution Pvt Ltd in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for Senior Product Marketing Manager  in PatronageHR Solution Pvt Ltd in  Bangalore for (8-12) years of experience. Apply Now!