Sr Product manager

This is a Product Leadership Role in the B2B E-comm's product management team. As a Senior Product Manager, you will lead a team of PMs/APMs and Developers, working closely with cross-functional Teams to manage the entire ad revenue end to end.

What's needed to be successful in this role.

- The first prerequisite is a genuine passion for internet/web products and an understanding of how Ad Monetization works for publishers. To learn and implement best practices to achieve organic revenue growth.

- To be successful in this role, you'll need to demonstrate good analytical skills, and be data-driven to synthesize insights about the consumers and their interaction/experience with the product, while also keeping a tab on the market and the competition to maintain the product edge and improve the market leadership.

- You'd also need good planning, organizing, and execution skills to deliver on the organization's aggressive growth plans.

- Natural comfort in cross-functional disciplines like Technology, UI/UX, Market Research, Communication, etc will surely take you places in this role.

- Product management roles are inherently interdependent, you'll need to possess good collaboration, negotiation, and influencing skills, to align the required stakeholders with the objectives, and roadmap, and ensure timely execution.

- This role is a people management role and therefore you'd have a strong people connection, and the ability to hire the best talent, nurture them, and keep them motivated to achieve stretched goals.

Key Responsibilities:

- Taking care of revenue from sources including Google AdExchange, Google Open Bidding, Google Adsense, Other Partners, etc.

- Managing existing partners and onboarding new partners while taking care of reporting, invoicing, and yield optimization

- Assess the revenue impact vis-a-vis integration effort through Product / Tech mediation End-to-end management of all partners including onboarding, integration, and monitoring.

- Revenue planning for achieving monthly, quarterly & annual revenue targets.

- Assisting the Direct Ad Sales team in achieving campaign goals & providing new solutions to the market.

- Finding relevant audiences via Web Analytics & Database SQL for monetization via partners or via direct ad sales team.

- Maximizing revenue and yield through Ad optimizations.

- Manage the entire Product Lifecycle, acting as a customer champion and working on assessing market opportunity, planning the roadmap, executing it, and then measuring the success through relevant KPIs and finding continual areas of improvement.

- Define and analyze Key Success Metrics.

- Lead a team of PMs/APMs/Developers and worked cross-functionally with the UI/UX, QA, Central Engineering Teams, and Business Team (Sales / Servicing / Customer Support) to deliver on the aggressive growth plans.

- Prioritize and sign off new feature development requirements, enhancement, and bug fixes

- Define the execution plan and resource allocation.

- Manage the complete development lifecycle - requirement definition, development, testing and deployment, insights, and continual improvements.

- Define, document, and communicate objectives, requirements, and constraints for product initiatives and releases.

- Build and Nurture High-Performance Team.

Must have a Skill Set

- Total experience of 5-8 years in technology and product.

- Strong Analytical abilities and experience with various web analytics tools.

- Understanding of Google Ad Manager/Adsense / Header Bidding.

- Own relationships, and operational aspects, including integration onboarding and analytics for new Demand/Supply Partners.

- Work with the programmatic publisher/advertiser account management team to review and investigate potential growth opportunities.

- Strong Drive to Achieve and demonstrated Bias for Action

- Collaboration, Negotiation, and Influencing skills.

Good to have a Skill Set:

- Efficient Scrum and Sprint Management

- Excellent People Management Skills

- Track record of defining and releasing successful products in the Internet / Mobile space

- Ability to work in a fast-paced, start-up environment.

Educational Qualification: B Tech/BE+ MBA with 5-8 years of experience

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