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20/10 Narayan Iyer
Business Head at PAN India Recruiters

Views:334 Applications:81 Rec. Actions:Recruiter Actions:11

Senior Product Development Manager - Consumer Durable Industry (7-10 yrs)

Mumbai Job Code: 994096

Sr,Product Development Manager - Consumer Industry

Exp : 7 - 10 Years

Scope of responsibility :

Marketing :-

- Spearhead the brand & accomplishment of strategic brand plans

- Communication development and effectiveness

- Brand communication development with the agency

- Content development for digital media in conjunction with the agency

Media Management :-

- ATL, BTL, Digital & Social

- Market Share

- Brand Health Measures

Market Research :-

- Product & Consumer - Usage & Attitude, Lifestyles,

- Consideration, Non-Consideration & Leakage

- Brand & Communication - Effectiveness studies

- Competition benchmarking, Product Testing & Validation

Media Management :-

- Planning of Media Strategy

- Developing advertising campaigns briefing, execution,monitoring & reporting

- Identifying media properties for brand integration with high impact of visibility

- Sales Planning and Review

- Identify and develop new markets

- Market Intelligence

Brand Activation :-

- Design and execute brand properties and activities

- Licensing with agencies on SOP, cost, execution & monitoring

Candidate Requirement : -

- MBA with minimum 7 + yrs working experience in Brand / Product Management

- From any - Consumer durable / C.E / Paints / Lubricants / Tiles / Lifestyle / Building

- Material Industry

- West Zone candidates 1st preferred

Narayan Iyer

98191 47645

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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