Senior Media Analyst - Digital Media

Role : 

- Drive media solutions for key clients

- Work closely with multiple stakeholders

- Be able to build and deliver reporting based on the campaigns

- Help the team strategize across key clients

- Build relationships with third party vendors

QUALIFICATIONS : 

 - Experience in digital media

- Strong problem-solving skills and attention to detail

- Excellent communication skills and great team player

- Have good knowledge of digital media and role of each media channel in a media campaign

- Provide mid-flight, ad hoc and end of campaign reporting for digital campaigns; consider past campaign performance, similar campaign objectives and category benchmarks

- Identify the key-metrics, combine them with observations to translate into strategy/vendor insights, adding value to the overall plan

- Ensure data accuracy, as well as reporting output quality control. Troubleshoot and identify root causes for data inaccuracy manual v/s system errors

- Identify, select and extract relevant data from various internal and external sources

- Independently work on raw data sets into information fit for analysis

- Proficient with excel and data analysis

- Prior experience of working with international market is a plus