Senior Marketing Manager - Oil & Gas Industry (8-12 yrs)
We are looking for candidates with experience in Brand Management, for a company into Oil and Gas Industry.
Job Title: Sr. Marketing Manager
Job Description :
- Formulation of marketing strategy and road map in India including brand leadership, campaign management, new product launch, strategic partnerships with new customers and marketing innovation.
- Consumer Insight Development, Competitive Analysis, Brand Positioning, Consumer Behavior understanding and customize the ATL/BTL Communication and Media-Planning.
- Create Brand engagement opportunities -brand communications / track and enhance advertising effectiveness, campaign response, credibility & recall.
- Plan Annual Budgets and keep a track of expenses v/s ROI
- Execution of brand strategy and plan, as per group requirement.
- Develop brand communication materials -marketing collaterals / merchandise/other promo materials.
- Roll out the Marketing plan for B2B and B2C consumer.
- Tracking and measurement of brand and campaign performance.
- Execute the media campaign-ATL and BTL Category.
Experience of 10 years in branding, marketing & qualified Bachelor in Civil.