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Senior Marketing Manager - Internet/Online (10-20 yrs)
Responsibilities:
- Responsible for managing marketing, branding, promotional activities PAN India including ATL, TTL and BTL activities.
- Planning and managing National Alliances.
- Researching and developing marketing opportunities and making strategic marketing plans both short term and long term to ensure the profit growth and expansion of company's services.
- Bring innovative thinking and best marketing practices
- Plan and manage marketing calendar and budgets for campaigns and other marketing activities and ensures effective control on budgets.
- Analyse market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Analyse market competitiveness and to take proactive steps to make strategies to position our company.
- Ensure brand messages are consistent
- Lead all areas of content generation and production across all media platforms.
- Researches, analyses, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on.
- Prepares marketing activity reports and return on investment.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Skills:
- Excellent written and oral communication skills
- Excellent organisation and planning skills
- Proven ability to manage multiple tasks and priorities demonstrated ability to lead initiatives and deliver high quality results
- Business or marketing-related degree or equivalent professional qualification
- Experience in all aspects of developing and managing marketing strategies - proven experience in customer and market research
Experience : 10+ years
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