Senior Marketing Manager - eCommerce (7-15 yrs)
We are seeking a dynamic and experienced Senior Marketing Manager to lead and drive our marketing efforts for our fast-growing ecommerce platform. The successful candidate will play a pivotal role in shaping our brand's digital presence, creating compelling content, and implementing effective marketing strategies to enhance our online visibility and customer engagement.
Content Strategy and Creation:
- Develop and execute a comprehensive content strategy that aligns with brand objectives and resonates with our target audience.
- Create high-quality written and visual content, including blog posts, product descriptions, social media posts, and email campaigns.
- Collaborate with the creative team to produce engaging and visually appealing multimedia content.
Graphic Design and Visual Content:
- Design eye-catching visuals, graphics, and promotional materials for use across various digital platforms.
- Ensure consistent branding and messaging in all visual assets.
- Stay up-to-date with design trends and tools to maintain a fresh and innovative approach.
- Develop and execute end-to-end marketing campaigns to drive traffic, engagement, and conversions on our ecommerce platform.
- Optimize product listings, descriptions, and images to maximize customer appeal and search visibility.
- Collaborate with cross-functional teams to enhance the user experience and streamline the customer journey.
- Plan and manage online advertising campaigns, including pay-per-click (PPC), display, and social media advertising.
- Monitor campaign performance, analyse data, and make data-driven adjustments to optimize campaign effectiveness.
Social Media Management:
- Develop and execute a social media strategy that aligns with brand identity and resonates with our target audience.
- Manage and curate social media content, engage with followers, and respond to inquiries and comments.
Analytics and Reporting:
- Monitor key performance indicators (KPIs) to measure the success of marketing efforts.
- Generate regular reports on marketing campaign performance and provide insights for continuous improvement.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- Proven experience (6 to 10 years) in a senior marketing role within the ecommerce industry.
- Strong content creation skills, including excellent writing and storytelling abilities.
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Demonstrated expertise in developing and executing successful marketing strategies for ecommerce platforms.
- Experience with digital advertising platforms (Google Ads, Facebook Ads, etc.).
- In-depth understanding of social media platforms and their role in brand building and customer engagement.
- Strong analytical skills and proficiency in using data to drive decision-making.
- Excellent communication, collaboration, and project management skills.
- Creative thinker with a passion for staying up-to-date with industry trends and emerging technologies.
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