Senior Consultant at ABC Consultants
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Senior Manager - Trade Marketing - FMCG (4-9 yrs)
This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall.
TYPICAL ROLE REQUIREMENTS
Qualification - MBA
Experience: 4-8 years of experience
1. Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team.
2. Identifying and executing brand communication options at various channels as per brand imperatives.
3. Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region.
4. Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the regional Level.