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24/03 Archana Sarvaria
Senior Consultant at ABC Consultants

Views:2728 Applications:453 Rec. Actions:Recruiter Actions:180

Senior Manager - Trade Marketing - FMCG (4-9 yrs)

Mumbai Job Code: 811706

This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall.

TYPICAL ROLE REQUIREMENTS

Qualification - MBA

Experience: 4-8 years of experience

1. Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team.

2. Identifying and executing brand communication options at various channels as per brand imperatives.

3. Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region.

4. Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the regional Level.

Women-friendly workplace:

Maternity and Paternity Benefits

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