Senior Manager - Strategic Initiatives - Insurance

Purpose:

The successful candidate will drive efficiency within distribution and incubate new streams of business growth for ABSLI through drive new product launch & adoption, analytics, digital initiatives for distribution.

Key Responsibilities:

- New Product launches and adoption targets

- Manage all the pre launch activities centrally

- Working along with Marketing, products, training team to create the launch and sustenance plan

- Dashboards - performance update

- Share product performance insights with the leadership

- Manage and drive analytics for distribution

- Design & deploy PASA

- propensity campaign

- Identifying the product/customer to focus for PASA/propensity

- Work along with analytics team to get the base

- Formulate the campaign along with marketing for release to advisors/customers

- Publish regular conversion to the teams for the governance call and drive adoption

- Identify and drive key automation projects across DDM with a focus to improve efficiency, leverage automation to add value

Key Result Areas and Performance Indicators:

Sr. No Key Result Areas Key performance indicators:

1. Product & Themes launch and execution % achievement of Channel product plan

% Lead conversion of campaign

2. Analytics PASA conversion%

3. Digital Initiatives Improvement of channel efficiency

Reduced TAT & increased productivity

Job Specifications

Education: MBA in marketing with experience in Digital Marketing, analytics, campaign management.

Years of Experience: With around 5 - 7 years experience in digital marketing, analytics & digital products.