Senior Manager - Social Media - BFSI

- Creating, scheduling and publishing content across multiple social media channels;

- Being engaging, funny, responsive and of-the-moment to create viral and shareable moments;

- Using your platform knowledge and creative skills to create boundary-pushing, attention- grabbing social content using the latest affordances on each channel;

- Bring our brand to life in new, creative and innovative ways across our growing across multiple channels;

- Identify, onboard social media marketing specialists from other geographies to extend the brand reach;

- Work closely with stakeholders within the marketing team to ensure brand consistency;

- Collaborate with brand, legal, finance and other teams when necessary for approvals and risk mitigation;

- Invent and develop new content ideas, cutting-edge strategies, and campaigns to grow and engage our multiple social channels;

- Carry out campaigns from end-to-end, beginning with ideation and planning, all the way through execution;

- Calmly and carefully dealing with customer and tech issues, if needed;

- Must be able to understand where a follower's question or comment is coming from, address it appropriately, and provide a course of action or solution;

- Leverage weekly social media performance report learnings, to drive action and improvement;

- Create and test strategic approaches based on data, social listening, and market trends;

- Monitor industry activity and news, as well as social media visual and cultural trends;

- Use industry knowledge and experience to drive new endeavours, internal processes, and content creation that aligns with our brand strategy.

- Bachelor's degree from a recognised University;

- 7+ years professional experience in marketing, creative strategy, branding, or other relevant fields;

- 3+ years of experience in high-profile social media marketing roles;

- A proven track record of creative projects displaying non-linear thinking;

- Experimented with various social media platforms and know how to grow an organic following;

- Experience in a regulated environment as well as financial tech, crypto or traditional financial services;

- A deep understanding of Internet user behavior, trends, and viral contents;

- Acute comprehension of the creator space and an appetite to collaborate with external partners and service providers;

- An understanding of what engaging content looks like and can develop and execute on strategies;

- Shown ability to multi-task and run multiple projects while paying strict attention to detail;

- The ability to adapt to new situations quickly and think on your feet;

- Substantive social media experience either at a high-growth startup, highly-engaging consumer brand or viral publisher;

- Successfully implemented social media marketing campaigns (credentials to prove this) or operated in a limited conceptual space;

- Strong copywriting and reviewing skills;

- Experience writing creative and engaging content;

- Well organised and can keep cool when working to tight deadlines;

- Skills Necessary: Strong Communication, Adaptability, Calmness, Good Judgment,Desire to Solve Others' Problems, Ability to Troubleshoot, Knowledge of the Company,

- Products, and Services, Data-Based Decision-Making

- Impeccable attention to detail, to ensure visual consistency across all channels;

- The ability to give and get constructive feedback and make relevant adjustments;

- Knowledge of social media management applications, ie; Salesforce, HootSuite;

- Working knowledge of Canva, Figma, Lightroom or similar.

Salary offered: 15-25LPA