Our client is a World Wide Top MNC in FMCG Industry. This is a very big Organization Globally, has presence in more than 150 countries. They are the category Leader in Product Line / Nature of Business they are operating into.

Company has very strong practices, which leads employees to an amazing work life balance and culture within the organization. Client believes in promoting talent to Cross Functional departments and APAC Locations.

Designation - Sr Manager Shopper / Customer Marketing

Channel - MT / Modern Trade

Reporting - Head of Shopper Marketing

Profile - HO based National Level Role

Location - Mumbai

Work Exp - 6Yrs+ (3-5 Yrs in GT / Key Accounts / MT Channel in Sales and 2Yrs+ in Trade Marketing, Customer Marketing and Shopper Marketing)

CTC - Best in Industry

Job Profile

- Drive Shopper Engagement, Customer Engagement at point of sale with state of art POSM execution.

- Category creation for MT Channel through a thorough understanding of Consumer/Shopper and the macro-economic enablers that are driving Key Accounts, National Key Accounts and MT business consumption.

- Lead channel, customer & consumer centric promotions/events/plans for entire portfolio with focus on objectives and execution with clear KPI & ROI targets.

- Work closely with Brand team to translate brands- positioning into meaningful BTL programs & promotions to tap into consumers- needs and influence the decision making at point of purchase.

- Applying Shopper and Trade Insights and performance assessment to develop recommendations for product, pricing, promotion, placement and POP Media by retail environment.

- Establishing objectives and KPIs for all categories and retail environments and ensuring tracking mechanisms are in place and utilized.

- Anticipating, predicting, and proactively responding to competitive moves and tactics in the channel, and in-store programs, while bench-marking PVM share of voice/activities in-store.

- Doing a complete 5P review for PVM & competition as and when necessary.

- Ensuring line Sales and in-store staff are supplied user-friendly guidelines for management and execution of 5P strategies/tactics by retail environment.

- Conducting pre and post analyses of customer and channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending.

- Leading shopper insight development and application by channel.

- Liaison with Marketing, Supply Chain, Commercial for better planning of stocks, consumer promotions and claims.

- Working in conjunction with Sales & Brand Marketing to develop Consumer Insights to develop research programs: building expertise in retail environments, general shopping behavior, category-specific behavior by environment etc.

- Leading process of developing & refining shopper & channel portraits & finalizing the POB solution based on these insights.

Consultant Details
Name - Rohit Vinyak
Mobile - 9582300683

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