Snr Manager-SEM-2011/12 Batch Top B School-Digital Marketing The incumbent will oversee paid search campaigns for all major line of businesses on Google and Bing. He/She will manage the paid search budget and work with the relevant business team in order to maximise ROI, drive traffic, and customer acquisition. Our Client is an Indian company in the new age technology space and is a leader in its space. Reporting to the Associate Director, your responsibilities would be : - Ownership of the overall traffic delivery and customer acquisitions across major line of businesses - Spearhead planning exercise involving cost and traffic projections - Conceptualise tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Collaborating closely with product/revenue team to maximize ROI on the paid campaigns - Launching periodic experiments with clear success/failure metrics; for all major line of businesses - Ensuring implementation of automation projects/new betas (by Google/Bing) for driving business growth - Identifying opportunities of automation and creating roadmap for the same in conjunction with data science team - Being aware about the search competitive landscape and taking strategic calls in accordance with the same Requirement: - Proven SEM experience and success managing PPC campaigns across Google and Bing - Well-versed in performance marketing, conversion, and online customer acquisition - Up-to-date with the latest trends and best practices in search engine marketing - In-depth experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite) - Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Strong analytical skills - Excellent verbal and written communication skills - Familiarity with A/B and multivariate experiments - MBA from tier 1 college - 6-8 years of relevant experience

Gurgaon/Gurugram

Senior Manager - SEM & Digital Marketing - Internet/Online - IIM/ISB/MDI/FMS 

Senior Manager - SEM & Digital Marketing - Internet/Online - IIM/ISB/MDI/FMS  ,Job Description for Senior Manager - SEM & Digital Marketing - Internet/Online - IIM/ISB/MDI/FMS  in Michael Page International in  Gurgaon/Gurugram for (6-8) years of experience. Apply Now!

Job Description for Senior Manager - SEM & Digital Marketing - Internet/Online - IIM/ISB/MDI/FMS  in Michael Page International in  Gurgaon/Gurugram for (6-8) years of experience. Apply Now!