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Director at Hashtag HR
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Senior Manager - Search Engine Optimization - Insurance (6-10 yrs)
- Developing SEO Roadmap: Creating SEO roadmap in order to achieve Business directives.
- Content Development: Take Ownership of Content creation for Non-Brand traffic growth. Creating detailed content plan in order to ensured growth in traffic among relevant customer segment Oversee written & Video Content creation to ensure it is as per the Google best practices for to ensure maximum ROI for Content Investment.
- Offsite SEO: Developing link building strategy and optimizing it through offsite content development & promotion
- Collaboration: Work in close collaboration with technology team on SEO projects and build BRD (business requirement document) for new SEO initiatives for better visibility that showcase business impact
- Optimization: Focus on optimization of blog and video content as well as website to leverage on existing content
- Customer Experience Improvement: Audit existing Content/Website to uncover short and long term recommendations to improve audience engagement and growth metrics
- Competitive Intelligence: Research & Perform competitive analysis to identify missing opportunities & drive growth. Keep abreast with latest happening in the industry
- Data Driven Solution: Develop data-driven recommendations, organize and analyze data to form actionable plans and create KPIs to measure progress
- Best Practices: Research & Build best SEO practices for brand website by Compiling and presenting SEO guidelines, Ensuring these are adhered to across the functions
- Reporting: Creating dashboard and reports for management to show progress MoM/WoW on business metrics like Goals, Conversion Rate, along with traffic and rankings
Typical Targets and Measures
- 1 new Major project push every quarter
- Project execution and maintenance within defined TAT
- Ensuring adherence to Google Best Practices
- Efficient and rigorous measure and checks on Website projects and ensuring 100% compliance for SEO checklist
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