- Drive all initiatives for organic growth related to search across SEO, Website, ASO, YouTube
- Define and own the project plan for Mine's SEO strategy across content and technical aspects of SEO
- Manage the SEO roll-out project by defining timelines, responsibilities and tracking implementation
- Auditing and analysing: identify issues, optimizing and implementing solutions collaborating with different teams to improve SEO performance.
- Work with business and product team to ensure that catalogue pages, Product pages on web have the right SEO requirements
- Optimize app conversions through regular ASO updates
- Managing link building activities for SEO and ASO
- Contribute to content and brand marketing efforts through YouTube SEO, and website strategies
- Minimum 6 years work experience working on SEO projects for B2C brands
- In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO, and various online tools
- Must have general understanding of crawl errors, indexation, page speed, and other technical & SEO elements.
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