Senior Manager - Search Engine Optimization

Job description :

The Senior SEO Manager is a creative senior manager in the business who manages the SEO program and ensures that there is maximum visibility of the business online through the delivery and management of the content and the campaign workflows.

Job Responsibilities:

- Essentially oversees the execution of the holistic SEO strategy, regarding keyword selection and utilization, content, site architecture, and link-building

- Defining long-term roadmap for the businesss continued SEO growth in conjunction with senior SEO management

- Ensuring that proper tracking is set up on the businesss websites, blogs, and online pages to track not only traffic flow, but ecommerce, conversions, and UX.

- Senior SEO Manager is also responsible for conducting research and providing recommendations to the senior SEO management on crucial points of improvement

- Identifying of opportunities that will organically grow the business's search rankings through new approaches and strategies

- Teaming up with the Content Editing and Content Marketing teams in communicating new SEO trends and recommending keywords for content, hence, ensuring that the business's pages maintain a high ranking on key search engines and attract as much traffic as possible.

Skills & Experience:

- Must have a bachelor's (master's preferred) degree in Marketing, Computer Science, Information Technology, Business Administration, or any other related field

- At least 4-5 years of working experience in an SEO department preferably as a SEO Manager

- Understanding of the technical on-page SEO elements, the role of content, and the importance of links, and have vast experience working with standard tools of SEO, for example, Google Analytics

- Excellent communication skills, both in verbal and written form must be proficient in the workings of blog site hosts such as WordPress and web analytics softwares and platforms such as Google Analytics, Coremetrics, Omniture, Majestic, Moz, Screaming Frog, etc

Qualifications and Experience Required :

Minimum Qualifications : 4-5 years of working experience in an SEO department