Senior Manager - SaaS Growth Marketing - Enterprise Business - IIT/NIT/BITS

Senior Manager, SaaS Growth Marketing -

ABOUT THE ROLE

Looking for its Senior Manager - SaaS Growth Marketing. In this role, you'll be driving marketing strategy for our Enterprise business, working closely with the management to achieve growth objectives. You will create and nurture the communities of partners, resellers and developers. You will leverage digital marketing and partnerships to generate demand for various products and services. You'll collaborate with Product, Engineering and Sales teams to develop new offerings based on your market insights from time to time.

You will have the unique opportunity to make a big impact on a huge entrepreneur base and turbocharge the economy of India through your efforts in marketing activities across all stages of the customer lifecycle.

RESPONSIBILITIES

- Drive SaaS Marketing strategies for our enterprise business across India.

- Own and execute events, digital campaigns, partner activities, community outreach to drive acquisition and retention.

- Identify and rapidly experiment with new channels of marketing to scale successfully.

- Define and track KPIs, identify actionable insights and calibrate the campaigns.

- Own the full-stack SaaS marketing portfolio, including performance marketing, content, community engagement.

- Be up-to-date with market requirements and collaborate with the product, engineering and sales teams to make sure growth objectives are met.

WHAT CAN YOU EXPECT

- Impact - Make a real difference in the lives of people at the bottom of the pyramid and improve the earning potential of small businesses.

- Growth - We want to build from within. We look at you as a leader with the potential to make a decacorn.

- Exposure to all parts of the business - You will partner with every team, a unique opportunity to learn deeply about business.

- Work with the best - Learn from the leaders who have pioneered in building the industry.

- Work with highly experienced, sharp and insanely ambitious colleagues.

- High-growth startup & industry - has been a market leader in different segments of fin-tech and we see rapid growth to come in the following years.

KEY QUALIFICATIONS

- Education - MBA/PGDM from Tier I/II Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs).

- Experience - 4-6 years of experience in marketing with deep expertise in SaaS marketing.

- Proven track record of scaling SaaS Marketing in a high-growth startup.

- Ability to manage multiple projects with varying priority at one time -to deliver results on time and under budget.

- Thorough knowledge of web analytics, marketing platforms and CRM tools.

WHO YOU ARE

To be successful in this role, you'll need to have the following skills:

- Bias for action: Run pilots and then evaluate/course-correct to scale or reject.

- Highly analytical: Trust data to make decisions; have the ability to slice and dice data.

- Extreme ownership: Take responsibility for all the good and bad campaigns with a focus on improvement.

- Radical candour: Ability to speak your mind respectfully with fearless conviction

- Self-driven: Demonstrate a positive, can-do attitude, completely hands-on.

- Sharply focused: Excellent problem-solving skills with deep attention to detail.

- Collaborator: Proven ability to build consensus and collaborate effectively across teams

- Creative: Ability to critically appreciate visual and written marketing communications