Practice Leader at Ray & Berndtson
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Senior Manager - Research - OTC - Pharma (8-10 yrs)
Research - Senior Manager OTC
One of India`s leading Pharma Company for their OTC products division needs a Senior Research Professional.
- To understand need for customized research and independently drive primary market research projects for Consumer Healthcare portfolio (OTC brands) in consumer space.
- To participate in key business analysis, support BU and drive with key insight on the market and brand performance to enable better decision making.
- To prepare multiple product & channel-wise detailed analysis through reports (integrating IMS as well as Research data), with an end objective of supporting Marketing & Sales teams in preparing their strategies, Implementation plans and enhancing the overall marketing effectiveness.
The role :
- Knowledge of MS Office.
- Statistical packages like SPSS
- Experience in Consumer research and OTC space.
- Experience in integrated analysis using RMS audit.
- Overall preference for experience in primary research above secondary.
- Experience in planning and executing OTC market research independently.
Key Responsibilities :
- To drive end to end primary research projects
- To create integrated dashboards to drive performance monitoring
- To identify risks and opportunities for the business and support key decisions on business strategy with customer and market insight
- MBA Preferred.
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