Senior Manager/Regional Role - Marketing - Telecom

Role Title: Senior Manager: Regional Market Management

Reporting to: Regional Head of Marketing

Job responsibility

- Driving generation of insights on region-specific customer behavior through data analysis and mapping the customer journey working closely with Marketing Analytics and Business Intelligence teams

- Plan and ensure execution of the non-digital campaigns for the month aligned to the overall campaign framework defined by National Market Manager.

- Design localized campaigns to generate incremental order book

- Creating and driving Cross-Sell Marketing programs along with Market Manager to drive EPPC

- Develop and manage regional advertising campaigns, brand development and PR initiatives for achieving the marketing goals.

- Monitor and evaluate the campaign performance to further achieve the marketing goals

Span of control: Individual Role

Necessary Preferred Skills

- Good understanding of the top B2B segments like BFSI, IT/ITES, Mfg etc

- Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that attract new customers

- Experience with online marketing, including social media and content marketing

- Experience in driving Advertising campaigns in B2B Segment

- Excellent communication skills

- Proven track record using data-driven insights to build customer-backward strategies

- Good analytical skills and ability to analyze and synthesize data, interpret customer insights and turn them into marketing strategies and tactics

- Brand Management, Category Management Experience Category Management for eCommerce

- Qualification MBA in Marketing, Communications from Premier Institutes Preferably within Telecom/ICT Knowledge

- Overall Work Experience At least 7-10 years of experience in driving Marketing Campaigns across both Digital & Non Digital Mediums

- Minimum 4 Years- experience B2B Marketing

- Exposure to Brand Marketing a must Experience in FMCG like HUL, P&G

Behavioral Attributes :

- A growth mindset with a strong customer-first focus to drive innovation and unlock growth opportunities

- Enthusiastic self-starter with a can-do attitude, and an ability to prioritize and work on own initiative.

- Very good interpersonal skills

- Proven team player with demonstrated ability to work across cross-functional teams

Salary: Upto 20 Lakhs