Senior Manager - Regional Customer Marketing - FMCG

Regional Customer Marketing - Senior Manager - with a leading FMCG, Mumbai

Job Opening - Regional Customer Marketing - Senior Manager - with a leading FMCG, Mumbai

This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall.

AREAS OF RESPONSIBILITY :

- Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team. Lead the quarterly/annual planning in coordination with Marketing & Sales team within the project vertical

- Identifying and executing brand communication options at various channels as per brand imperatives. Understand regional nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.

- Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region. Should work towards standardization of processes, signage and bring about economies of scaleby effective vendor management and evaluating vendors.

- Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the regional Level. Monitor and evaluate performance to define actionable learning for improvements