Basic Qualifications
- Minimum of 10 years of experience in digital marketing
- Minimum of 6 years of experience in planning, buying and optimizing paid media campaigns across digital media channels including paid search, programmatic and paid social
- Understanding of all elements of the media planning cycle
- Experience with working on industry-leading DMPs, organizing 1st, 2nd, 3rd party data, segments and campaign setup
- Experience with ad technology tools including SEM bid management tools, DSPs, planning tools
- Experience with ad serving tools (ex: DV360, DCM)
- Solid understanding of how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
- Experience with media planning and forecasting across an entire digital media program
- Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
- Passionate about media, data, analytics, and technology
Managerial Skill Requirements
- Strong experience in client management and delivery, with ideally some international client exposure
- Proven ability to build, manage and develop teams
- Proven ability to work creatively and analytically in a problem-solving environment
- Comfortable working with ambiguity and emerging scope
- Excellent communication (written and oral) and interpersonal skills
- Excellent leadership and management skills
- Ability to take complex solutions and make them simple to explain.
Didn’t find the job appropriate? Report this Job