Senior Manager - Product & Revenue Strategy - Media

Company : Media MNC

BUDGET CREATION & REVIEW :

- Formulate Annual budget basis customer projections.

- Deploy the annual budget to the Sales team region-wise.

- Reforecast the budget as required based on the performance and as per the company's set goals

- Monitor channel-wise performance at regular intervals and give strategic/ tactical inputs to achieve the set targets.

CUSTOMER, COMPETITOR & ECOSYSTEM UNDERSTANDING :

- Constant competitor evaluation and market sizing .

- Advertiser/ brand wise analysis & monitoring of spends and sharing pertinent inputs with Sales to get more advertisers onboard and to increase the share of spends of existing client base.

- Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, and facilitate 'why buy?

ANNUAL DEALS/ IMPACT PROPERTIES/ OPTIMISATION OF INVENTORY :

- Support creation of pitches- annual, quarterly or monthly.

- Work on monetization of High investment impact shows

- Daily Optimization of inventory for channel revenues.