Senior Manager - Product Planning - Automobile

Key Job Responsibilites :

- Plan and Execute the required marketing interventions in the LD segment to drive market share growth

- Identifying opportunity area & making a strategy to address the same in close coordination with Sales and Product Strategy teams

- Driving NPI and promotions and tracking the performance of the new product. This includes Sales pitch development w.r.t competition models and Training content development and execution

- End to end Coordination of all activities pertaining to NPIs CVP sign off, FAB, Fert code development, STA and Pricing.

- Value Selling and Establishing the respective product segment as Premium product in the market.

- Conceptualizing and Executing sharp and effective Marketing campaigns in collaboration with Sales teams, Brand Teams, and Plant teams.

- Design & prepare sales support model wise schemes - AMC Offers, Resale Benefits. To identify and interact with industry influencers, superstructure manufacturers and related suppliers to develop deep knowledge of the segments to improve penetration and build sales volumes.

- Work out a product plan including all activities related to pre-launch, launch & Post launch.

- Monitor competition activity and design an appropriate strategy.