Manager - Executive Search at Liontree HR Consultants Pvt Ltd
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Senior Manager - Product Marketing - Pharma (2-7 yrs)
Leading Pharma Co looking for Sr Manager Product Marketing for their Mumbai office.
2-5 yrs exp of Category strategy, Category visibility, Category campaign from Nutra, Food & dairy or Pharma segment.
Purpose : Responsible for supporting the category strategy to achieve the desired growth plan
Job details :
Category Strategy & Management:
- Utilize market research (customer, competitor and market trend) to create the global category strategy
- Identify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFT
- Assess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing products
- Lead market mapping to identify potential new markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing Teams
- Determine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competition
Sales and Customer Management:
- Create category strategy and campaigns to strengthen relationships with key accounts
- Analyze sales trends for existing customers to identify opportunities to deepen relationships
- Assist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.
- Customer outreach and engagement initiatives to drive customer retention and loyalty
Marketing & Branding:
- Create and execute key messaging and communication objectives
- Design programs and initiatives to drive demand and customer loyalty
- Design of communication collaterals, advertising & promotion campaigns
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