Senior Manager - Product Marketing - Media

Senior Product Marketing Manager

Location : Mumbai

Must Have :

- Working knowledge of web analytics tools like Google Tag Manager

- Working in an SaaS based firm (b2b)

- Experience in Growth, Digital & product marketing

- Willing to work 6 days a week

Requirement :

- Work experience of 3-4 years as a Product Marketer, preferably within content marketplaces

- Background in design and ad copy is a plus

- Experience in market and competitor analysis

- Working knowledge of web analytics tools like Google Tag Manager

- Proven editorial skills. Outstanding command of English (or primary customer) language.

- Strong experience in managing highly fluid work environments and in managing multiple at the same time

- Ability to make quick decisions in high-pressure environments with limited information

KRAs :

- This individual would be closely working with the founders to set up a strong growth acquisition channel and also assist in sales enablement for the product.

- Your goal will be to develop and implement the most profitable plans to promote and position our product.

- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels

- Develop product marketing strategies around pricing, advertising and product launches

- Test marketing product features, releases and ad copy