Our client is the leading Monetization and Hyperlocal Co-Op Marketing platform, helping Marketplaces and Brands across industry verticals to unlock exponential growth trajectories with the proprietary AI-ML-led adtech and martech stacks that can be natively integrated into a brand's or marketplace's ecosystem. It's AI-Driven E- Commerce Marketing Platform Enables Online Businesses around the Globe Get Real and Relevant Customers Rapidly.

Job Description

The Product Marketing Manager will own the messaging, positioning, and growth strategy for company's Retail Media Platform. Go-to-market focused, this role will drive awareness and adoption of company's unique and differentiated product through the customer journey. This role is one of our chief storytellers, helping us get our message out to enterprise retail teams around the world.

You have strong verbal and written communication skills and have a knack for articulating complex technical concepts into tangible stories that resonate with CxO as well as their stakeholder teams. You're keen to attract the right audience, challenge assumptions, and iterate frequently based on data-driven insights. You've developed, executed, and measured end-to-end marketing campaigns. In this role, you'll collaborate closely with other areas of the company to develop and implement marketing strategies, content, and programs that increase awareness and adoption of company's platform.

In this role, you'll get to:

- Act as storyteller for company's products through the lens of our customers, developing and leveraging high impact and differentiated solution positioning and messaging.

- Produce a range of content to fuel top, middle, and bottom of the funnel marketing activities, from partnering with sales team to develop messaging for digital ads and email campaigns to creating thought provoking white papers and webinars.

- Understand buyer's journey for key audiences and map high impact content and messaging appropriately at each stage.

- Work alongside product SMEs to develop and deliver high-impact repeatable sales tools such as collateral, case studies, presentations, competitive positioning, training, sales collateral, etc.

- Promote company externally to influencers, partners and analysts

We'll expect you to have:

- At least 5 years of experience in a Product Marketing or similar role, ideally in a fast growing SaaS startup targeted at international markets, especially the North America and Europe.

- Track record of effectively partnering with multiple stakeholders, especially product management, engineering, sales, and account management teams.

- Excellent writing, speaking, and visual storytelling skills. Your work will appear in publications, our blog, on our website, in sales presentations and at events that we host

- Deep analytical skills, equally comfortable pulling out qualitative insights from customer interviews, digging into keyword research, or diving into quantitative marketing metrics

- Comfortable and excited to work in a fast-paced, highly data oriented team

- You are a pragmatic and practical self-starter; an outcomes-oriented person who can juggle multiple work-streams, loves to problem-solve and can efficiently drive a collaborative process

- You thrive on challenge, and take pride in being an excellent teammate

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