Part of the product management team of a product line of the company. To identify profitable opportunitiesthat meet market needs, launch products in the market, oversee products already in the market and wind down products that no longer meet market needs
Key Responsibilities:
1) Understands the Market
Understand customer/ product complaints and work towards rectification through product improvements or new products
- Identifies new product opportunities in the market
- Tests / Trials own products and that of competition regularly
2) Develops Market Based Product Strategies
- Conducts extensive Research (mostly secondary)
- Is aware of and understands the competition
- Identifies product gaps vis- vis the competition
3) Bridges Every Department That Touches Product viz.,Sales, Market Communication, Technical,Quality & Design, Customer Service & Operations
4) Full Responsibility :
- Capture and Prioritizes Product Ideas & Improvements
- Opportunity Assessment
- Immerse in User Insights , Brand Development, Market Requirements / Customer Stories
- Work on Business Case / Investment Justification
- Design Product Requirements - Capable to match product features to application needs
- Build Subject Matter Expertise for the assigned product line
- Launch Internal Training
- Explore Market Strategy & External Customer Research
- Prepare Marketing Plan, Sales Collaterals & External Marketing Communication
5) Shared Responsibility:
Market Analysis (Competition, Trends, etc) through secondary research and drive clarity by collating information from relevant stakeholder
6) Contributes to:
- Market Strategy
- External Customer Research
- Business Requirements
- Managing projects
- New product testing and launch
Candidate Profile:
- Education: B.Tech + MBA
Experience: 6-8 years of total experience in Product management or related roles in Auto/tyre/OEM companies
Proven experience in owning and managing products across entire lifecycle
Superlative in MS office
Excellent Communication / Interpersonal skills
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