Lead - Recruitment at BSC Pvt Ltd.
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Senior Manager - Product Growth Marketing - Education/Publishing Domain (5-12 yrs)
This role will be focused on designing and executing complex cross-channel marketing programs that grow user acquisition, drive customer retention, improve the user experience, and drive business performance.
You should have proven success building and managing a variety of acquisition and lifecycle marketing programs, an entrepreneurial attitude, management experience, and strong analytical skills.
Salary: As per industry norm
- Define, lead, and execute holistic go-to-market plans to drive adoption and growth.
- Work across a cross-functional team of sales, tech, corporate planning and analysis, and partner teams to make these plans successful.
- Synthesize and drive product strategy from interactions with schools and related stakeholders; build and manage an actionable product roadmap.
- Launch solutions that demonstrate our products and their advantages to maximize growth.
- Identify gaps in user needs and evaluate new areas for adoption by profiling and insights
- Establish equity for our products and continue to build preference amongst schools, students, and parents.
- Post Graduate in Marketing /MBA
- 5+ years of experience as a product marketing lead
- Experience in closely partnering for successful product revenue and adoption programs.
- Demonstrated ability to lead execution in support of marketing channels
- Excellent analytical skills and attention to detail.
About Company: A leading EdTech company
If interested to pursue this opportunity, then please apply with your updated resume.