Sr. Performance Marketing Manager (PPC) What is the role We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising across Google Ads, Social ads and other demand-gen channels. Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Product Marketing, Design, and broader Marketing teams. Key responsibilities - Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & LinkedIn Ads. - Oversee growth in performance campaigns to meet the brand's business goals and strategies. - Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads. - Work with the Design & Product Marketing teams to develop Landing Pages specific to the context of the Campaigns/Ad Groups - Build Social campaigns and the related Ad assets in coordination with Design and Product Marketing teams. - Perform ongoing keyword discovery, expansion, and optimization. - Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness. - Monitor campaign performance & budget pacing on a day-to-day basis. Write ad copies, landing pages snippets and descriptions, etc. - Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score and performance. - Measure the Campaign performance parameters methodically on Gsheets, analyze campaign performance, compile and present detailed reports with proactive insights. - Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels. - Perform Media Mix modelling. Design, develop, and monitor other digital media buying campaigns. What are we looking for - 5-10 years of pure PPC experience, preferably with a reputed Digital agency. - Highly comfortable with Google Ads Editor, Facebook Business Manager & such. - Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights. - Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimizations. - [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc. - In-depth experience with GA4. Clear understanding of Web Analytics. - Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc. - Experience with running Campaigns for US, European, and the global markets.

Anywhere in India/Multiple Locations

Bangalore

Senior Manager - Performance Marketing - PPC 

Senior Manager - Performance Marketing - PPC  ,Job Description for Senior Manager - Performance Marketing - PPC  in Blue First HR Consulting in  Anywhere in India/Multiple Locations Bangalore for (5-12) years of experience. Apply Now!

Job Description for Senior Manager - Performance Marketing - PPC  in Blue First HR Consulting in  Anywhere in India/Multiple Locations Bangalore for (5-12) years of experience. Apply Now!