Senior Manager - Performance Marketing - Online Fitness & Nutrition Community

Opening for Performance Marketing - Remote - Fittr

Position - Sr. Manager - Performance Marketing

Location - Pune ( Remote )

Experience - 4 to 7 years (start up experience)

Salary - No bar for right fit

Company - Fittr

Website - www.fittr.com

About Fittr :

- FITTR is a fitness and wellness company based in Pune with more than 1,50,000+ transformations, 1m+ members across the globe, and more than 300+ coaches, FITTR is the largest curated market place for fitness and wellness related services."

- Fittr is the world's largest online fitness and nutrition community. The company started its journey as a small WhatsApp group that used to train a few people and help them get fit. Today, it is one of the most informative and engaging fitness communities with more than 2.5 million members.

- The Fittr app serves as a one-stop solution for all health & fitness guidance and related needs. Through its freemium model, Fittr offers free access to a host of industry-standard diet & training tools, a number of other cutting-edge features, and a community of fitness experts & enthusiasts. Users can get personalised guidance, customised plans & weekly follow-ups with one of Fittr's 500+ certified coaches by paying a small premium.

- At Fittr, we provide a safe space that is free of judgement. Till date, we have helped transform the health and lifestyle of more than 200,000 people from across the globe and from all walks of life.

About the founder :

Fittr was founded in January 2016 by Jitendra Chouksey, a software engineer who transformed himself while working a 12-hour/day IT job. He created the fundamental training methodology & shared it through his free book "Get Shredded" to prove that anyone can get fit with the knowledge of Quantified Nutrition. The fitness mantra underpinning Fittr is to educate and empower the end-user to transform & inspire others to get fit.

We welcome you to become a part of this fitness revolution.

Brief Job Description :

Individual contribution 60% :

- Develop and manage digital marketing for Fittr on online marketing platforms.

- Manage channel spend and budget, as well as consistently measure campaign results.

- Oversee existing campaigns and make recommendations to optimise them.

- Analyse marketing trends and make data driven decisions.

- Produce detailed analysis and reports for online platforms.

- Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns across digital platforms.

- Create and maintain campaigns for mobile app installations, in-app activities across marketing platforms like Adwords, Facebook, etc.

- Execute mobile push notifications and in-app message campaigns for retention of users.

- Take ownership of paid marketing budget and strategy for the fittr business.

- Responsible for regular reporting of mobile app campaigns and performance against KPIs

- Data analysis with use of tools like GA, Appsflyer, etc, and implementation of results

- Collaborate with creative teams for mobile campaign assets, landing pages, product enhancements, etc

- Create a mobile marketing tracker and dashboard and maintain ownership

- Drive actionable insights and recommendations

Project Manager 20% :

- Plan and execute all strategic and tactical mobile campaigns - with help from internal teams and/or external agencies

- Lead mobile collaboration internally and externally

Program Manager role 20%

- Closely work with internal stakeholders, including but not limited to business and marketing teams, to understand and set expectations

- Work with internal teams and external agencies for creating mobile creatives, landing pages, tech-reliant reports

The ideal candidate will have Experience, Skills and Attributes :

- Proven work experience of 4-8 Years as a Digital marketing executive.

- Excellent understanding of digital marketing concepts and best practises.

- Experience working on major digital marketing platforms like AdWords, Facebook, LinkedIn

- Experience in planning of mobile-specific marketing campaigns and reporting

- Experience in planning and execution of online marketing projects and campaigns

- Analytical mindset and critical thinking with good grip of numbers.

- An ability to multitask and perform under tight deadlines.

- Strong verbal and written communication skills.