Senior Manager - Performance Marketing - Media

Ideal candidate should be able to plan and execute all digital marketing campaigns, including SEO/SEM, marketing automation, multichannel marketing, influencer marketing, social media and display advertising campaigns for new user acquisition

- Cultural fit: Structured problem-solving skills. Willingness to experiment.

- Excellent communication skills

- Identify trends and insights, and optimize spend and performance based on the insights

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Brainstorm new and creative growth strategies. Instrument conversion points and optimize user funnels

- Should have an understanding of promotional creative and communication development.

- Broader knowledge of CRM activities like email, Push notification, SMS etc

- Thorough understanding of creative and communication development for all CRM activities.

- Indepth knowledge of tools like appsflyer, google adwords etc. along with Google Analytics

Must-Have Skills :

- Minimum 5-7 years of proven experience in digital marketing in a digital agency or e-commerce company.

- In-depth understanding & hands-on experience in running ads across Google, Facebook, Youtube & mobile affiliates to acquire new users

- In-depth understanding of Managing Paid Campaigns - Multiple channels

- Strong understanding of the digital landscape and how it can be used to drive acquisition and revenue

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). In-depth knowledge of google analytics is a must.