Deputy Manager at Talentiser
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Senior Manager - Performance Marketing - Mattress & Furnishing Business (3-9 yrs)
Hiring Senior Manager- Performance Marketing for a leading D2C startup in Mattress & furnishing based in Mumbai.
Role - Senior Manager- Performance Marketing
Experience - 3-9 Years
Reporting to Founder
Work form office
Alternate Saturdays Off
Key responsibilities :
- Strategies, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube)- Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads.
- Work with the Design & Product Marketing teams to develop Landing Pages specific to the context of the Campaigns/Ad Groups
- Build Social campaigns and the related Ad assets in coordination with Design and Product Marketing teams.
- Perform ongoing keyword discovery, expansion, and optimization.
- Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis. Write ad copies, landing pages snippets and descriptions, etc.
- Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score and performance.
- Measure the Campaign performance parameters methodically on Gsheets, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
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