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Deputy Manager at Talentiser
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Senior Manager - Performance Marketing - Mattress & Furnishing Business (3-9 yrs)
Hiring Senior Manager- Performance Marketing for a leading D2C startup in Mattress & furnishing based in Mumbai.
Role - Senior Manager- Performance Marketing
Experience - 3-9 Years
Reporting to Founder
Work form office
Alternate Saturdays Off
Key responsibilities :
- Strategies, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube)- Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads.
- Work with the Design & Product Marketing teams to develop Landing Pages specific to the context of the Campaigns/Ad Groups
- Build Social campaigns and the related Ad assets in coordination with Design and Product Marketing teams.
- Perform ongoing keyword discovery, expansion, and optimization.
- Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis. Write ad copies, landing pages snippets and descriptions, etc.
- Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score and performance.
- Measure the Campaign performance parameters methodically on Gsheets, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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